MEASUREMENT OF EMPLOYEE PERCEPTION ON SUSTAINABLE BANK'S COMMITMENT

Gülçimen Yurtsever, Elif Sanlı
574 163

Öz


Bu çalışmanın amacı, sürdürülebilirlik için banka çalışanlarının banka bağlılığı algısını test etmek üzere maddelerin her birinin titizlikle geçerlilik ve güvenirlik testlerine tabi tutulduğu bir ölçek geliştirmektir. Çalışmada kullanılan veriler çeşitli banka çalışanlarının kendi kontrol ve denetimi altında kendilerine uyguladıkları anketten elde edilmiştir. Çalışma konu ile ilişkili üç farklı uygulamadan, sürdürülebilir banka bağlılığı üzerine çalışan algısını ölçmek üzere yapılandırılmış 34 soru için geçerlilik ve güvenilirlik sonuçlarını ortaya koymakta; bu bağlamda keşfedici faktor analizi yapmaktadır. Sonuçlara gore, örneklem için sekiz faktor çözümü toplam varyansın %94,5‘lük kısmını açıklamaktadır. Bu çalışmada türetilen araştırma soruları, örgütsel değişim bağlamında sürdürülebilirlik kavramının incelenmesi için bir araştırma sahası yaratmaktadır. Çalışma sonuçlarının genelleştirilebilirlik düzeyi, kullanılan ölçeğin geçerlilik ve güvenilirliğini daha kabul edilebilir bir seviyede tutmak için sınırlandırılmaktadır. Sürdürülebilirlik için, çalışanların sürdürülebilir banka bağlılıkları algısını ölçmek üzere geliştirilen kavram örgütsel değişim bağlamında da faydalı bir stratejidir. Çalışma, sürdürülebilirlik için sürdürülebilir banka bağlılığı algısını olumlu yönde etkileyecek için ek bir teşvik, bilgi veya destek sağlayabilmektedir. Çalışmanın özgünlüğü, sürdürülebilir yönetim teorisi temelinde yapılandırılmış özgün, geçerli ve güvenilir bir ölçek ortaya koymasıdır.

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